Lead-up Hype is created for the release of video games. Where is the new trailer, when will the release date be and how many planets can I visit? These are all advance questions that feed the fans, creating excitement that will lead to sales and positive feedback. But the game has several years of advertising campaigns before the actual release, and often the result is that fans get cracked and bite the hand that feeds them. Despicable behavior directed at the developers of God of War: Ragnarok And Return to Monkey Island The past week has seen particularly horrific examples of how a fanbase can rot on a drop of a hat.


Rediscovery of 2018 God of war It was an instant hit with critics and fans. The sequel was announced in September 2020 with a logo and title as well as a short video with a temporary 2021 release. That expectation began.

Immediately started calling outlets God of War: Ragnarok His most anticipated game, winning the award for ‘Most Wanted Game’ at the Golden Joystick Awards. No one looked beyond the logo for all this one game. The existence of rewards for game anticipation symbolizes the relationship between the gamer and the game he or she is eager to play. It’s an excitement.

People become more fanatical, fanatical.

‘Fan’ is derived from ‘fanatic’ while the two words are somewhat obscurely separated. A fan is an “enthusiastic devotee or a passionate admirer”, while a fanatic is “very, very passionate and single-minded” and “something crazy”. This second definition is a defining factor of how some gamers interact with the game according to their expectations.

Of news God of War: Ragnarok Is sparse from the original announcement. In September 2021, the PlayStation Showcase featured a large trailer that removed gameplay and any temporary release dates. The game has not been shown since. Many fans were hoping to see it Ragnarok In June State of Play. It wasn’t.

The fans didn’t get any compensation for the expectations they created for themselves. They started looking for anything to meet the need for catharsis. They found this in a tweet from a new popular liqueur called The Snitch. The Tweet Featuring a gif with cratos and flashing numbers is translated to number thirty in binary code. That was the meaning God of War: Ragnarok It was to be shown on June 30. Again, neither Sony nor Sony Santa Monica have ever announced an event or an announcement is coming.

Very normal reaction

Of art style Return to Monkey Island Was the subject of fan reaction.Developer Digital

In response to the lack of information, fans responded disappointingly … just kidding, people are horrible. Estelle Tigani, a cinematics producer RagnarokShe shared Has been received “Multiple dick pictures are asking God of War: Ragnarok Publication date. Producer Corey Barlog Asked the fans Don’t do it – what a concept.

Long weekends saw this vitriol continue, prompting Sony Santa Monica to issue a statement on Twitter.

This type of attack on developers was not reserved for this God of war The team included a trailer for the gameplay on Nintendo Direct on June 28th Return to Monkey Island, From series creator Ron Gilbert. While some enjoyed watching the game, a large number of “fans” criticized the game’s art style for not adhering to what was specifically conceived in their heads after years of anticipation. The comments Gilbert received were so damaging that he will no longer discuss the game online and is closing down comments on his personal blog and will no longer post about the game, saying “the joy of sharing [the game] I’ve been fired. “

The trend of “fans” expecting the game and raising expectations of the announcement, gameplay and aesthetics is hurting the industry. Developers pay to make a game that people want to play from the same passionate fans that have plagued them for years during the development process. What makes an already stressful work environment full of crunch makes it so much worse.

It’s understandable why developers like Gilbert want to get away from any presence. Imagine working on something for years that you are proud of and have done a lot of work on, just to say a few trolls on Twitter that sounds like nonsense. But this is not always the case for developers.

While teams like Barlog in Sony Santa Monica are developing games, the campaign for that game is in the hands of the publisher. Sony invests in creating hype for projects to make the company more profitable. The shortcut to this is that the game that people are desperate for, even though the game is many years away from release. Development Hell is an idea that gamers think exists because they have a habit of playing in the dark for so many days, not realizing that many of these games are in the pre-production stage when the company decides to announce the project.

The accident and burning of a hype train is the biggest example Cyberpunk 2077, Game to end all games. A game that promises to get everything you want that has been delivered extremely little at the time of release is a victim of its own hype. Some games are learning from this, e.g. Final Fantasy XVI. Square Enix announced the game at a time when it was deep in development and showed gameplay to let players know it was a real project. While fans are still eager for more details, the project has consistently provided project information and a realistic expectation of when the game will be released.

While it’s a terrible thing for overzealous fans to send dick pictures to developers, it’s a sign of a bigger problem. The industry relies heavily on long campaigns to create hype that forces games to be exposed before they are ready to show people. This market of expectations is used for the benefit of publishers, but developers have to bear the consequences.