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We should reach the 16-16 knockout stages of the FIFA Men’s World Cup this weekend — but instead, we’ll have to wait for terrible MLS matches like Seattle vs. Kansas City and Austin vs. Austin on the big screen. Dallas.

For the first time since 1946, the world is not enjoying the four-year World Cup Summer Extravaganza, which marks the end of generations of fans around the world. A World War prevented the planned competition that year; The Qatari-FIFA duplicity and lust stole this year or at least kidnapped him during the holiday season. It has been 12 years since FIFA leaders stunned the world by rejecting the US bid for the 2022 tournament (despite the final pitches being given by three US presidents: Barack Obama, Bill Clinton and Morgan Freeman), and giving it to Qatar instead. This decision still does not pass the test of laughter. Thanksgiving is upon us, which means the holiday season is in full swing.

But regardless of where the World Cup is played, the show is primarily a TV spectacle. This has been true for a long time, although the amazing thing today is how important the game is to the media. The years-long separation of the once dominant broadcast audience technology for the weekly sitcom, drama or newsmagazine program used on demand has now left the live game as one of the few remaining types of simultaneous programs.

As a result, by controlling the sale of media rights to your content, this is a sweet time to get into the sports business. Last year’s $ 110 billion, 11-year deal between the NFL and five media companies (four traditional TV networks and Amazon Prime) is a thrilling gold standard, signaling the league’s monopoly on the most-watched TV shows in recent years. With the rate at which things are changing, it’s hard to imagine what CBS will look like in 2032, we already know that the slate of NFL games will cost more than $ 2 billion that year. Will Tony Romo still be just as enthusiastic?

While the numbers are much less spectacular, streaming services are also running to attract more specific audiences by charging specific sports. If you want to watch the European Champions League, you have no choice but to sign up for Paramount Plus; Fans of the English Premier League are members of Peacock. ESPN Plus has exceeded all expectations with its NHL package this year. And, like the soccer rights of Paramount / CBS and Peacock / Comcast, the Disney Empire must discreetly decide how much of its hockey to put on broadcast, cable and streaming outlets व्यायाम an exercise that should feel compelling. To choose between your corporate past, present and future. Abroad, the bidding war between Disney and Viacom for the rights to the Indian Premier League of cricket made clear the focus of sports content to determine the future of streaming services.

The most interesting sport-streaming development, however, is Apple TV’s recent announcement that it has bought a decade-long global rights to Major League Soccer, starting in 2023, for $ 2.5 billion. The MLS audience remains modest, as US soccer fans prefer to watch games that are easily accessible from the Mexican and English leagues (here I must admit that Seattle v Kansas City would be horrible I have no idea, because I don’t follow the league myself) ). But Apple is the latest investor to bet heavily on the league’s potential.

I can’t guarantee his games, but the MLS deal is nothing short of annoying. Announcing with Apple CEO Tim Cook that all of its games will be available on Apple TV Plus on a new streaming vertical anywhere in the world, this is a big coupe for a new looking league even as the league approaches 30.Th Anniversary *. MLS also had a chance to brag about its young, tech-savvy fan base. Furthermore, the agreement does not bar TV broadcasters from issuing additional licenses for certain matches.

For Apple, this step is a definite statement that it must be live sports programming for any self-respecting general interest stream service. Apple had launched a baseball series on Friday night with Major League Baseball earlier this year. There are also rumors that tech giant NFL is in the forefront of acquiring the iconic Sunday ticket property, allowing viewers to choose games beyond the games that air in their local TV market, and this is a special offer that helped spread the media’s previous new look: satellite TV. Other tech behemoths operating in the media space, Amazon has also invested heavily in live sports programming, acquiring the rights to Thursday night’s NFL games and the English Premier League matchday across the Atlantic.

All eyes are now on Netflix, which is the last holdout to be maintained in public, although the level of certainty is declining, leading entertainment content distributors do not need to go directly into the game. Faced with a much more competitive environment than a few years ago and with the impressive success of its Formula 1 Drive to survive The documentary series, Netflix, is interested in gaining US rights to Formula 1 races.

The ongoing sporting and media fiction of the media will continue to change the nature of your sport and entertainment, and the changes in each should accelerate over the next few years. Will new games be invented to meet the insatiable demand for compelling streaming content, or will the previously obscure ones be brought into the spotlight? How can our fandom be more interactive when we use games in metavers?

And what could be the next “game” out there? The next game or type of game is not for commercialization, but the next category of blockbuster content is still able to gather a large live audience. The game seems to have an invincible lead, but discomfort is always possible.

Here are the recent past stories of the future.

I wish we had published this

“Streamers Worry The End Coming For Lax Password-Sharing Rules” by The Washington Post Heather Kelly.

The future recommends

Sometimes it’s interesting to explore foreign subcultures that passionately share common rules and common languages. That’s why I check frequently Airlines Confidential Podcast with Ben Baldanza and Chris Chiams, a weekly podcast for the airline industry subculture. Baldanza, a former Spirit CEO who now teaches airline economics, has a good sense of humor and the event takes questions and comments from aviation insiders and enthusiasts. In the most recent episode, co-hosts interviewed the CEO of Tampa International Airport, who reported that while business travel may not return to pre-epidemic levels, the industry is seeing the emergence of a new “happy” category of passengers. . The show also considered the extent to which the ongoing chaos of summer travel could be blamed on the relatively new 1,500-hour pilot certification rules.

Fantasy stories of the future

In “Hey, But Again”, author-producer David Iserson explores the future where life is an endlessly looped computer simulation, a gift to learn what happens next is a curse. In the response essay, Eric Schwitzgebel, a professor of philosophy at UC Riverside, explores what it means to live in such a simulation – and how far this possibility really goes.

What’s next: TBD

On Friday’s episode of Slate’s Technology Podcast, guest host Sonari Glinton met with Jared Schroeder, a professor and First Amendment expert, to discuss the Supreme Court case against Renault. ACLU talked about how it shaped the Internet. Last week, Sonari asked eternity scientist Ryan Cornell to walk through the culture war on electric cars – and can we expect them to go mainstream. We also rehearsed an episode from last year, when host Lizzie O’Leary spoke with meteorologist Daniel Sven about how she experienced and measured the effects of climate change. Tomorrow, Sonari will find a way out of the crypto crash with finance professor and crypto researcher Anthony Lee Zhang.

Update, June 25, 2022: This piece originally misrepresents that MLS is approaching its 20th anniversary. Its 30th anniversary is approaching.

Future Tense is a partnership between Slate, New America and Arizona State University that examines emerging technologies, public policy and society.